■マスコミ4媒体はいくら失ったのか?

広告の中で最も落ち込みが激しいと言われているマス4媒体だが、具体的には昨年からどの程度広告費が消えたのか?
前年との減少額を比較する。

テレビ 1953億円減少
新聞 1537億円減少
雑誌 1044億円減少
ラジオ 179億円減少

マス4媒体だけで合計4713億円の減少と、消えた7700億円の6割を占めている。
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